Pengaruh Overconfidence Dan Herding Behavior Terhadap Minat Investasi Kripto Pada Mahasiswa Akuntansi Di Iain Parepare

Abstract

This study is motivated by the increasing interest of young generations in cryptocurrency investment as a rapidly growing digital financial instrument. However, investment interest in cryptocurrencies is influenced not only by rational considerations but also by behavioral factors. This study aims to analyze the effect of overconfidence and herding behavior on cryptocurrency investment interest among students of the Islamic Financial Accounting Program at IAIN Parepare. This research employs a quantitative approach. Data were collected using an online questionnaire distributed via Google Form with a purposive sampling technique. Data analysis was conducted using SPSS version 26. The results indicate that overconfidence has a positive and significant effect on cryptocurrency investment interest, while herding behavior also has a significant influence on students’ cryptocurrency investment interest. These findings suggest that psychological factors and social influences play an important role in shaping students’ interest in cryptocurrency investment. Therefore, strengthening financial literacy related to behavioral biases is necessary to encourage more rational investment decision-making among students.